Title: "Development of marketing communications in order to improve the psychological well-being of the consumer in conditions of absence (scarcity)";

Reference: No. 948/1 Prot., dated 14.08.2023

Duration: 19 months;

Projects aims to provide benefits to academics, policy makers and business companies in order to influence communication styles in improving the mental health and well-being of consumers and citizens. The study can also be applied to optimize consumer behaviors towards a brand or product or service that is missing for purposes related to marketing due to unplanned reasons, such as the inability to obtain ingredients or due to financial shortages related to the consumer.

Coordinator: Faculty of Economics;

Program of Technology and Innovation Projects (PTI) in cooperation with business/industry, for the year 2023-2024, AKKSHI.